Problem #1

People like Students/ Teachers / Office works who have work from home during the pandemic (Persona/Segment)

Have trouble with/need having body pain due to sitting too long and lack of exercises  (Problem/Need)

Which can be resolved by a online fitness program which allows the user to exercise at home either synchronously with their coaches through video calls or asynchronously with prerecorded exercise videos  (Proposed Solution)

We know we’re right when the user feel motivated and have a regular schedule to work out at home(Key performance indicator or business result)

Measured by how often do they exercise at home and how do their body conditions improve during the pandemic (Qualitative or quantitative Metric)

Competitor: Apple Fitness+, Peloton, MIRROR, Nintendo Switch Fitness Games (Fitness Boxing, Ring Fit Adventure), Keep, Obe, Glo

Additional Notes:

Problem #2

People like small restaurant owners(Persona/Segment)

Have trouble with/need attracting more customers because they do not have the financial abilities to invest in warm outdoor dining places in the winter during the pandemic (Problem/Need)

Which can be resolved by the financial support from the government (Proposed Solution)

We know we’re right when those restaurants have outdoor dining areas with heaters provided (Key performance indicator or business result)

Measured by how many more customers will pay visit than before(Qualitative or quantitative Metric)

Competitor:

Additional Notes:

Problem #3

People like college students (Persona/Segment)

Have trouble with/need receiving too many emails everyday and have hard time to differentiate the important ones(Problem/Need)

Which can be resolved by creating an email organizing system that automatically filters out the spams and put different emails into categories: advertisement emails, school emails, newsletter, subscription, tracking information, job emails etc.(Proposed Solution)